News & Publications

News items, Case Studies, Public Surveys and hospitality insights from the HCA Consultants.

HCA Managing Partner quoted on CNN Traveler

In a recent article on CNN Traveler, HCA Managing Partner Heiko W. Zscherp was quoted after being interviewed by the CNN reporters on a recent study on Luxury Hotel ratings in China.

Sheraton Huzhou Resort

During the interview, the CNN reporter inquired about Heiko's opinion on a recent study on the most-searched for luxury hotel brands in China and its results.

The full article with Heiko's answers and opinions can be found here: http://travel.cnn.com/shanghai/life/most-internet-popular-luxury-hotel-brands-china-043639 

To non-chinese residents this study holds a few surprises, so check it out to start understanding the Chinese travelers a bit more...