The office will be a representative office of HCA Hong Kong. The "home territory" of the new office are the countries of Thailand, Laos, Cambodia, Myanmar and Vietnam, while the Pattaya-based team will also cover assignments in other parts of Asia and beyond.
It will work in close cooperation with other HCA offices in the region wherever appropriate to provide a truly Asia wide service.
The opening of a hotel consulting office in Thailand is a clear statement that HCA is committed to being a reliable and competent partner for hotel & restaurant development & investment in the Kingdom of Thailand and the rapidly growing surrounding countries on the Indochina peninsula, with Thailand still being at the forefront of tourism development in the area.
The Thailand team of HCA is being led by Pannaruj Chantachairoj, who has been appointed as Managing Partner - South East Asia for HCA. He will lead the business development for the company in the Kingdom of Thailand and tourism locations in the Kingdom of Cambodia, the Lao People's Democratic Republic, the Republic of the Union of Myanmar and the Socialist Republic of Vietnam.
The Thailand HCA team will work closely with the colleagues from the Hong Kong Head Office as well as the HCA Philippines Office.
Heiko W. Zscherp, Managing Partner of Hotel Consulting Asia comments: "We are excited to bring our longstanding Hospitality expertise to the Kingdom of Thailand and the countries of the Indochina Peninsula. This is a clear expression of our belief in the tourism potential in these countries and the expected further surge in tourism receipts and their increasing impact on the local economies. With a radical focus on the hotel, tourism and restaurant sectors and on consulting services, we want to be the ultimate partner for any hospitality investor and developer, no matter the size of the project."