The office will be a representative office of HCA Hong Kong. The "home territory" of the new office are the countries of Thailand, Laos, Cambodia, Myanmar and Vietnam, while the Pattaya-based team will also cover assignments in other parts of Asia and beyond.

In a recent article on CNN Traveler, HCA Managing Partner Heiko W. Zscherp was quoted after being interviewed by the CNN reporters on a recent study on Luxury Hotel ratings in China.

In a recent study on hotel investment opportunities in Asia, HCA Consultants reviewed 16 countries in Asia for their Investment Potential in the tourism sector. This study was commissioned by a sovereign wealth fund and some of the studies results were permitted to be shared publicly.