Marketing & Public Relations

Public Relations and Social Media

We provide a critical analysis of a hotel's marketing strategy, bench-marking it against industry and competitive practices. We identify the gaps in a hotel's market positioning, providing solutions that increase sales.

Every Marketing Strategy requires complementing Public Relations activities in order to achieve the maximum possible market penetration and awareness in the feeder markets for hotels and restaurants.

We provide the resources as well as the expertise to generate the leads and exposure with all public relation channels available.

More and more important in a Hotel's public relations plan is social media penetration and unique ideas to keep these interactions fresh, unique and revenue generating. HCA has extensive knowledge and experience in setting up and maintaining Social Media Channels and creating unique Social Media campaigns with impact.